About – Platinum Cleaning

Platinum goes well beyond cleaning.

We take care of your establishment—so you can focus on your business. Our projects consistently deliver great customer experiences with measurable results.

Platinum goes well beyond cleaning.

We take care of your establishment—so you can focus on your business. Our projects consistently deliver great customer experiences with measurable results.

Our mission

We deliver on our Platinum Promise of exceptional cleaning and facility services, client after client, day in and day out.

Our people, professionalism and commitment to our clients is unmatched — establishing us as a leading national provider of Janitorial, Industrial and Facility Services.

Our Platinum promise

Platinum Cleaning is committed to first tier service, with deep levels of industry specialization. Our reputation as “a service company that treats people well” gives us the ability to hire the best people — and provide them with an atmosphere where they can thrive in — to best serve you.

Our exceptional Platinum personnel, together with our relentless focus on safety and innovation, has made us a national leader in our field.

When you partner with Platinum, your benefits include…

People

Our strongest asset, our employees are dependable, trustworthy, enthusiastic and knowledgeable, averaging fifteen years in the industry.

Innovation

We’re constantly innovating, and provide state-of-the-art tools in management, equipment, intellectual property, and training.

Expertise

We are committed to accountability, and to delivering a consistent and superior level of service at every job site, every day.

Responsibility + Safety

We provide the latest in sustainable, green cleaning services to help increase performance, cut costs, and improve our collective health and safety.

Fast Facts

Privately owned and operated.

Fast Facts

Over 35 million SQ FT cleaned daily.

Fast Facts

Countless locations throughout the United States.

Fast Facts

More than 1,000 employees.

Fast Facts

Advanced technology stream.

Fast Facts

Long-term supervisory personnel.

Fast Facts

Green commitment: Recognized for our environmentally-friendly LEED buildings.

Fast Facts

One of the fastest growing, minority owned facility service companies in the world.

Fast Facts

Low employee turnover. High account retention.

Fast Facts

Active members of ISSA, BOMA and CMI.

Delivering top-tier service, day in and day out

With countless offices nationwide, Platinum services 35 million SQ FT daily, and we are quickly expanding. Our long-term, enthusiastic and knowledgeable managers average over 15 years experience in the industry. Privately owned, and one of the fastest growing, minority owned facility service companies in the world, we are proud of our low employee turnover and high client retention.

Platinum leadership

The Platinum leadership team brings our company mission to life, ensuring seamless service is not just a promise, but a reality.

Arturo Aguilar

Regional Manager, New Orleans

Arturo Aguilar

Regional Manager, New Orleans

Arturo Aguilar was born in El Salvador then quickly came to the U.S. as a teenager. Arturo worked for ABM in multiple management capacities for more than 30 years and found success in the Houston market then New Orleans market and most recently the Little Rock market. In 2015 Arturo came to work back in New Orleans to be near family and joined the Platinum Cleaning team.

Arturo regularly points out that most of his success falls back to his many years managing some of these same buildings and relationships he built along his path. Additionally he notes that it is his team of peers and support staff accompanied by the support from above that allow him to be successful. Currently Arturo has been successfully helping lead the local operations team in New Orleans since his onboarding with Platinum. In his personal time he enjoys jogging and watching soccer. In 2021 Arturo was promoted to Regional Manager and currently oversees the New Orleans, LA. and Houston, TX. operations.

Horace J. Henry

Manager, Southwestern LA
Quality Control and Marketing

Horace J. Henry

Manager, Southwestern LA
Quality Control and Marketing

Upon returning to his hometown of Lake Charles in 2013, Horace Henry joined Platinum Cleaning’s management team. Horace has worked in the janitorial field since 1990. He successfully ran his own cleaning company in South Florida, starting with only a rag and a bucket, before selling it in 2007. From there he managed over 300 accounts for JAN-PRO in Nashville, TN and surrounding areas.

Horace brings to Platinum Cleaning his gift of effective communication and ardent regard for the relationships built with PC’s clientele. His focus is on client retention and building relationships.

Mr. Henry has been married 31 years and is the father of two successful children. His daughter, a professional ballet dancer, and his son, a professional basketball player in Germany. When he is not traveling or enjoying a game of golf, he is counseling as a Certified Life Coach through the John Maxwell Program.

Zev Hertz

CEO

Zev Hertz

CEO

Zev brings an active, hands-on management style to Platinum Cleaning, where he is responsible for Operations, Sales, and Executive and Organizational Structure. Previously, Zev was EVP of Hertz Investment Group, responsible for the asset management and financing of high-end real estate properties.

Zev notes that “every day, my background in both finance and property management comes in to play as I and my management team address a wide range of challenges, working with our clients to find strong, effective, state-of-the-art solutions to their many facility needs.

“Drawing from our national base, we have been able to assemble a highly diverse management staff familiar with all aspects of our business. Together, we have a massive amount of energy and experience to provide the proper resources for our clients.”

Zev is a graduate of New York University – Leonard N. Stern School of Business.

Elmer Lemus

Regional Manager, Mississippi

Elmer Lemus

Regional Manager, Mississippi

Elmer Lemus joined the Platinum Cleaning & Facility Services family in 2016. A native of Guatemala who came to the United States in 1990, he began his career in the Facility Services industry as a cleaner at UNICCO Service Company in 1994, and worked his way through the ranks, earning the title of Director.

Over the course of his tenure at UNICCO, Mr. Lemus managed different product types at different stages. Notably, he managed a portfolio in Washington, D.C. of office properties and in the NY and NJ areas, a portfolio of universities.

In his free time, he enjoys traveling and watching sports. Lemus is a hands-on manager who understands the ins and outs of the business, and is well versed in all cleaning procedures.

Ryan Lynn

Director of Sales

Ryan Lynn

Director of Sales

Ryan Lynn brings over a decade of sales and business development experience in technology sales and healthcare to his role at Platinum. His expertise in sales and business development lead the Platinum Cleaning Services company to grow in the LA market by 300% in one year’s time.

Lynn received his BA in theater from SUNY Potsdam, then went on to earn his Master’s in Mental Health Counseling from Loyola Marymount University. Prior to entering sales, Lynn worked as a professional actor, appearing on such shows as White Collar, Law and Order, and Blue Bloods.

In his free time, Lynn enjoys spending time with his wife and children on hikes and outdoor adventures, as well as volunteering with at-risk youths in his community.

Jeff Meier

District Manager, Cleveland

Jeff Meier

District Manager, Cleveland

With over 25 years of experience in the cleaning industry, Jeff currently oversees Platinum’s janitorial operations in several markets. Jeff is a one-of-a-kind manager.

A 1992 graduate of Kent State University with a Bachelor of Science Degree in Business Administration, he has served both medium and large companies with responsibility for high value accounts such as The Cleveland Clinic and Federal Reserve Bank of Cleveland.

Jeff enjoys fly fishing, fixing things, and helping others. He’s the “proud father of two beautiful and talented daughters.”

Larry Parazino

District Manager, Pittsburgh

Larry Parazino

District Manager, Pittsburgh

With more than thirty years working in and managing customer service, Larry literally worked his way up from the PPG Industries mailroom to management positions at several national companies, serving clients such as the Federal Reserve Bank. He comes to Platinum after having been given successively more important assignments as a manager of trophy assets.

Father of three now grown up kids, in his spare time for the last fourteen years Larry has served as a high school baseball umpire around the region.

William Silva

Director of Operations, South

William Silva

Director of Operations, South

William, a graduate of Louisiana State University, joined Platinum in 2013 coming by way of ABM and US Metro Group, where he was a Regional Manager. William was initially hired by Platinum as a Regional Manager for the South and enjoyed his success for several years. In 2015 William was promoted to Vice President for Platinum Cleaning. Having trained on many levels through his career, he is able to lead from the front. William has been with small and large national companies so he is able to utilize the best practices of both to provide the best for his staff and customers alike. He notes, “Through teaching teamwork and building staff/infrastructure, we can effectively oversee tens of millions of square feet daily.”

William strongly believes in and pushes continuing education. He holds the credentials “FMP” (Facility Management Professional) and “SMP” (Sustainability Management Professional) from IFMA, where he is working to obtain his “CFM” (Certified Facility Manager) credential.

In his free time, William is an avid hunter/fisherman, but enjoys just about anything outdoors.

Kin Siu

Controller

Kin Siu

Controller

Kin is a CPA with more than twenty years of operational, financial and tax management experience in the hospitality, travel, advertising, wholesale, retail, real estate and property management industries. With a Bachelor of Business Administration from the University of Alberta (Canada), and a Master’s Degree in Taxation from Golden Gate University, Kin has provided financial and tax guidance to high-profile companies on both coasts.

His strong managerial, operational and analytical skills allow him to manage by objective, engaging in problem solving while maintaining an effective and efficient organization. In addition, Kin is fluent in Cantonese.

Gary Tuch

President

Gary Tuch

President

Gary’s primary focus at Platinum Cleaning is to make sure that the company’s visions and values are integrated into its daily operation. He does this by working closely with the management team on its strategic planning, personnel development, and systems control processes. Prior to joining Platinum, Gary has lead multiple brands from inception to acquisition. His experience and involvement in other industries have allowed him to bring innovative ideas and management approaches to Platinum Cleaning.

Michael J Echols

Director of Risk Management and Safety

Michael J Echols

Director of Risk Management and Safety

Michael is a Risk Management and Safety professional with more than twenty-five years of experience in various industries. With over half of his career as a business owner focused on providing consulting services to companies ranging from Fortune 200 corporations to start ups, Michael is well versed in his field. His strong analytical, managerial and communication skills paired with his ability to be creative yet strategic has allowed him to be innovative in his approach to problem solving.

Michael currently serves on the Board of Directors for the company’s insurance captive. In his free time, he serves on the External Affairs Committee for RIMS, the Risk and Insurance Management Society, where he is a member. He is also a longtime member of ASSP, the American Society of Safety Professionals.“

The Platinum difference

We understand perfection. Our roots are in cleaning and maintaining Class A corporate office space. We apply the same amount of attention, detail and care we would bring to a Class A building to your facility, hospital, casino or airplane hangar.

We’re dedicated to meeting client needs in a timely fashion, and translate this tier-one vision for cleanliness to all services and industries.

Accountability from top to bottom

You are entrusting the care of your facility 24/7-365. In return, we are committed to accountability, and to delivering a consistently superior level of service.

When mistakes or errors happen, we are proactive in fixing any problems, establishing and implementing the necessary protocols and procedures moving forward, so it doesn’t happen again.

Responsive quality assurance

Platinum works with the most efficient and technologically advanced equipment and procedures. Leveraged correctly, and with a keen understanding of the nuances of our business, advanced systems can deliver enhanced results on a daily basis.

Our Internet cloud-based data system allows us to track orders in real-time — optimizing results, and delivering faster information and analysis on a daily basis.

View Case Study

Training to the Platinum standard

Dedicated to maintaining a safe work environment, we are proactive in educating our team in personal safety. Every employee and Platinum manager participates in our comprehensive and numerous training programs. Our Platinum Professional Development Training improves non-technical skills such as communication, managing projects, problem solving and supervisory skills.

The result is a deeply trained and highly competent staff to perform janitorial duties, and other daily cleaning tasks and cleaning specialties. Our onsite inspections identify and eliminate workplace hazards, prevent accidents, and can potentially lower your insurance costs.

Mandatory workplace
crew training

OSHA certification + compliance

Walk-through audits +
onsite inspections

Special safety seminars +
video presentations

Do you want a clean and environmentally-healthy facility?

Let’s talk. Contact a Platinum representative for a free walkthrough and quote to learn more about our award-winning cleaning and facility services today.